Case Study

Building a Dream Garage

Trade Show Activation


Direct Traffic

Drawing attendees to a trade show booth is always a challenge. Doing it at SEMA, the largest automotive specialty products event in the world, is a bit tougher. But that is exactly what MotorTrend needed, to both connect with fans of their media properties and allow customers private rooms to conduct business meetings.


The Dream Garage

The MotorTrend Dream Garage, an oasis for automotive fans of all stripes, provided the perfect backdrop for connecting at the convention. Glistening chrome, classic neon signage, and all the toys an auto lover could want. Two custom display vehicles, classic automotive artwork and meet-and-greets with media personalities drew in fans who received on-demand screen-printed wearables. Working industrial garage doors provided flair and functionality to private business meeting rooms within the booth.

Fans got to meet MotorTrend show talent each day
Each garage housed a private meeting space


Hitting On All Cylinders

Motor Trend revved the engines of auto enthusiasts and clients alike at SEMA.


event impressions


booth traffic


business meetings

This work was produced in partnership
with Create Play Connect

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