Case Study

Helping NFL Fans Enjoy Game Day

Brand Activation

Challenge

Be a Game Day MVP

For football fans, game day is a ritual rooted in the experience surrounding the game itself. Safeway wanted fans, whether they were at the stadium this week and watching from home the next, to think of them as their retail MVP, with everything they need for a great game day experience. 

Solution

Highlight the Home Field Advantage

To maximize their sponsorship at M&T Bank Stadium and FedEx Field, we created a fan experience on the way into the stadium and connected with fans tailgating outside the stadium.

Fans of the Baltimore Ravens and the Washington Redskins enjoyed a festive pre-game with a live DJ, visits from the team cheerleaders, an autographed player jersey sweepstakes, free team swag and, of course, sample products, coupons and Safeway gift card.

Team cheer squads drove fan engagement
Fan loyalty was on display for teams and for Safeway

Results

Running Up the Score

Throughout the season, we helped scores of fans become fans of Safeway.

20

games

28,000+

product samples

2,000+

brand premiums

“I need to get a Safeway club card and start saving money and shop at Safeway more often.”

– Ravens Fan

Think Big

Let’s Make Something Incredible

We’re ready to listen.