Case Study

Celebrating Halloween Safely

Brand Activation


Trick or Treat From Six Feet

Due to the Covid-19 pandemic, many celebrations, rituals and family routines were shelved in 2020. Target wanted to bring the magic of Halloween to life through an experience that provided a fun, contactless solution to help guests reimagine traditions.


Drive Through Boo Avenue!

We invited ghouls, goblins and guests to Boo Avenue – a drive-through trunk-or-treat experience in 80 markets across the country. Target’s Hyde and Eek! characters were brought to life through custom designed vehicle costumes, staffed by masked Brand Ambassadors who played fun games and entertained guests as they rolled through the experience. 

The larger-than-life treat bins gave new meaning to the term “Monster Car” while doubling as fun photo ops.

Guests enjoyed treats distributed from four "Monster Cars' that doubled as photo ops

Families came in full costume to enjoy a safe Halloween experience during the pandemic


Monster Engagement

On Halloween day, we scared up fun for guests at 80 Target stores nationwide.


Trunk-or-Treaters Attended 


Boo bags distributed


Coupon Redemption Rate

“I really thought Halloween was canceled this year, but Target came through for my kids. Thanks for saving Halloween!”

- Boo Avenue guest

Think Big

Let’s Make Something Incredible

We’re ready to listen.