Case Study

Delivering Holiday Magic In-Store



The Most Stressful Time of Year

For retailers, the holiday season is critical to their bottom line. This year in particular, the stakes were even higher, resulting from the last two holiday seasons being impacted by social distancing and lingering inflation concerns this year. We needed to demonstrate Target was committed to making flexibility, ease and value a top priority during the holiday season.


A Headstart on the Holidays

We focused on driving desire and discovery by bringing the wonder and excitement of holiday shopping into stores, providing simple, joyful shopping experiences for all guests in a scalable format, starting by giving guests a head start on the holidays. We staged high-touch events at select stores focusing on food and beverage, technology, toys, beauty, décor and product sampling.  

We extended this approach to stores across the country, with live toy demos and weekly product sampling pairings, in addition an AR experience that transported guests to an immersive world featuring interactive experiences with four of Bullseye’s Top Toys.


Gift Wrapped Goals

Our high-touch, scalable approach delivered holiday joy for Target guests over eight weeks at stores across the country.


Unique Event Activations 


Guests Purchased a Toy After Demo


Median Dwell Time


Conversion Rate from QR Scans


Sales Lift on Sampled Product


Engagement Time Above AR Industry Average

This holiday in-store experience is something I have never seen before! Every time we turned around, there was something new and exciting being offered in each of the departments.

Target Guest

Think Big

Let’s Make Something Incredible

We’re ready to listen.